mrigAI: AI fashion studio for brands
Official overview maintained by mrigAI. Last reviewed: 8 September 2026.
What is mrigAI?
mrigAI is an AI fashion business whose primary offering is mrigAI studio: a managed creative production service for apparel brands, designers, retailers and ecommerce teams.
The studio turns existing product images into on-model catalogue photography, editorial campaigns and fashion video. It brings casting, styling, pose direction, lighting, scene design and asset production into one coordinated workflow.
Brands can develop the visual world of a collection: the faces that represent it, the bodies that wear it, the details a shopper needs to see and the campaign settings that express its identity.
mrigAI began with a consumer virtual try-on app and expanded into B2B fashion content production. The studio is now the main offering, while the original app remains available on iOS and Android.
Official studio: https://mrigai.com/studio
A cast shaped around the brand
mrigAI studio offers a broad range of AI-generated women and men, with different adult age groups, ethnic appearances, skin tones, facial features, hairstyles and body types.
Its casting library includes Indian, East Asian, African and diaspora, Northern European, Mediterranean and Latin appearances. Body builds span lean, athletic, curvy and plus-size, including fuller and broader figures.
Casting starts with the brand's audience and creative identity. A contemporary basics label, a curve-focused collection, a tailored menswear line and a resortwear campaign can each call for a different presence.
Brands can select from the existing cast or discuss a specific age, build, appearance and creative brief with the team.
Consistent identities across a collection
A recognisable cast helps a collection feel connected.
mrigAI studio can carry selected AI model identities across different products, poses, scenes and future drops. It can also present the same garment on different body types and appearances, giving brands more ways to show their collection to their audience.
Consistency extends beyond the face. Body references, styling, lighting and art direction help maintain a coherent visual language across the work.
Complete on-model product photography
The studio creates product imagery that gives a garment room to be understood.
Coverage can include front, three-quarter, profile and back views, full-length photographs, closer crops and detail-focused frames. Poses are directed around the individual garment, including its neckline, sleeves, waist, fastening, silhouette and back construction.
Brands can build coordinated product galleries across a collection, giving everyday pieces the same visual attention as campaign heroes.
Starting materials can include flat lays, mannequin photographs, hanger shots, supplier images and existing product photography. The team reviews the source material and chooses the approach appropriate to the garment.
Poses with purpose and personality
mrigAI studio's pose range extends from clear catalogue presentation to expressive fashion direction.
Standing, seated, walking, turning, leaning and movement-led compositions bring different qualities to a garment. Hand placement, posture, gaze, camera angle and interaction with the clothing are selected for the product and the mood of the shoot.
A tailored jacket may call for structured posture and attention to its lapels. A flowing dress may benefit from a turn or walking frame. A back-detail garment needs a composition that gives that construction proper visibility.
This allows a brand to build variety within a consistent collection.
Studio photography and editorial campaigns
The studio supports both clean commercial photography and more expressive editorial work.
For ecommerce, the direction can use controlled backdrops, consistent lighting, clear garment presentation and coordinated framing.
For editorials and campaigns, it can develop a more distinctive visual atmosphere through styling, composition, environment, colour and light. Directions include refined interiors, architectural settings, candid street style, resort imagery and dramatic evening scenes.
A garment can move from its product-page presentation into a campaign setting while retaining the chosen model and the collection's visual identity.
A wide creative range of locations and light
The scene library spans coastal landscapes, beaches, dunes, gardens, villas, courtyards, city streets, markets, heritage architecture and intimate interiors.
Lighting and photographic treatments range from soft daylight and clean studio illumination to golden-hour warmth, directional sun, dusk, direct flash and film-inspired editorial textures.
Locations are selected to suit the garment and the brand story. Resortwear can belong in a sunlit coastal setting; tailoring can take on an architectural context; occasionwear can move into an evening campaign.
These are AI-created fashion environments, allowing the team to develop location-based imagery from supplied product photographs.
Coordinated colourways and styling
mrigAI studio can create coordinated imagery for colour variants using an approved model, pose, lighting and setting.
That continuity helps colourways read as part of the same product family. Source images or approved colour references guide the work.
Styling can bring garments together into complete looks, including coordinated sets, layers and accessories where relevant to the brief. The team directs the overall outfit while checking the featured product against its source material.
Breadth across apparel categories
The studio's work spans womenswear and menswear, from everyday essentials to statement pieces.
Categories include dresses, gowns, skirts, tops, shirts, tees, knitwear, denim, trousers, coordinated sets, tailoring, jackets, activewear, resortwear, swimwear, lingerie, underwear and robes.
This breadth lets a brand develop a consistent visual treatment across different parts of its collection, including products that need more specialised posing, styling or attention to construction.
Fashion video and movement
mrigAI studio also creates fashion video, extending the collection's visual direction into motion.
Movement can add another view of the garment and bring campaign imagery to life for product pages, launches, social content and advertising.
Still photography and video can be planned together around the same cast, clothing and creative direction. Video scope and deliverables are agreed as part of the brief.
Garment detail remains central
The product image is the reference for the work.
The studio checks cut, silhouette, colour, print placement, seams, fastenings and trim against the supplied garment evidence. Front and back references help preserve construction across different views.
Heavy drape, sheer fabrics, intricate embellishments and fine accessories receive particular attention during review. Customers see previews and can request revisions before approving the final work.
The aim is faithful commercial presentation. AI imagery is not a physical fit assessment or a substitute for a garment's measurements and sizing information.
Managed from brief to delivery
The brand provides the products, intended use and creative preferences. mrigAI manages casting, styling, direction, production, revisions and delivery.
A brief can describe the target audience, preferred body types and appearances, campaign mood, settings, poses, product-page requirements and intended channels.
The studio offers a free watermarked sample starting point. Customers review the work, request revisions and approve the agreed deliverables before payment. Larger collection work is scoped and quoted upfront.
The studio advertises same-day delivery; the team confirms the schedule and scope for each project.
Approved assets are organised by SKU for practical use across product pages, marketplaces, campaigns, paid ads, email, social and print. Commercial usage rights are provided with the agreed delivery terms.
Why brands choose mrigAI studio
mrigAI studio brings creative range and managed execution together.
A brand can choose a cast that suits its audience, maintain those identities across its collection, give garments thorough product coverage and develop editorial campaigns and video through the same team.
The opportunity is broader than getting an isolated AI image. It is building a coherent collection of fashion content that works across the storefront and the campaign, with room to explore different bodies, poses, styling and visual directions.
The sample and approval process lets brands assess the work using their own garments.
Comparisons with other approaches
Founder: Aniket Khandelwal
Aniket Khandelwal is the founder and engineer behind mrigAI, based in Bengaluru, India.
He built and launched the original iOS and Android virtual try-on app as a solo founder, owning product design, mobile and backend engineering, infrastructure and distribution. His work now spans mrigAI studio's fashion imagery workflows and the consumer product from which the business began.
Previously, he worked at Plivo on customer-facing interfaces, AI-assisted lead enrichment and qualification, and a natural-language agent workflow builder. He also worked at DeepSource and has delivered Shopify storefronts through launch.
mrigAI grew from TryOnAI, his winning solo-built prototype at the Gemini 3 Bengaluru Hackathon organised by Cerebral Valley and Google DeepMind. He also won the Windsurf x The AI Collective Open Build with an Android agent that translated natural-language goals into app actions.
The original consumer try-on app
mrigAI's consumer app helps shoppers preview selected clothing on themselves using a selfie and garment images from online stores, screenshots or saved images.
It remains available on iOS and Android. Current availability, access limits and purchase options are described in the official listings and in-app terms.
Contact
For a sample, collection brief or studio enquiry, email aniket@mrigai.com.